TIPS & TRICKS for exhibitors
Before the show ...
Gear outside business to your booth through promotion. (i.e. "See us at KIDSFEST Ottawa - booth #444")
Issue a press release to the media.
Send invitations to clients and prospects.
Re-iterate goals of participating in KIDSFEST Ottawa to staff.
Confirm staff scheduling for KIDSFEST Ottawa show dates.
Consider offering a show discount or sale to increase show attendees interest in your product, service or business.
Engage the public before the show using social media. Use the hashtag #kidsfestottawa to increase awareness and broaden your reach to potential customers.
Connect with KIDSFEST Ottawa Facebook site, use the "share" feature to invite your friends and followers to like the event.
Capitalizing on your presence at a consumer show is fundamental. Remember, this is a great networking opportunity, and gaining new leads and contacts is important.
Share your marketing goals and objectives with KIDSFEST organizers, we can help!
During the show ...
Make sure your booth is attractive with professional signs.
In a glance, your exhibit should tell people 3 things: company name, what you do, one benefit of your product / service or company.
Invite people into your exhibit and engage them. Keep kids occupied & entertainment with fun activities like games, Lego, colour books, etc. so you can talk to their parents!
Allow enough room in your booth for visitors to come in and enjoy, as it will heighten the experience.
Have a contest or draw at your booth that requires the collection of customer information. This will help build up your database for future contact.
Stay active on social media throughout the event and encourage customers to follow/like you for another avenue of continued connection with them!
Be creative, original and have fun! It’s a great occasion to speak to your customers on a personal level, face-to-face.
After the show ...
Follow-up on all leads in a timely manner — make sure your company is at the top of their mind!
Stay active on social media and connect with as many customers as you can.