Promoting Your Booth

TIPS & TRICKS for exhibitors

Before the show ...

  • Gear outside business to your booth through promotion. (i.e. "See us at KIDSFEST Ottawa - booth #444")

  • Issue a press release to the media.

  • Send invitations to clients and prospects.

  • Re-iterate goals of participating in KIDSFEST Ottawa to staff.

  • Confirm staff scheduling for KIDSFEST Ottawa show dates.

  • Consider offering a show discount or sale to increase show attendees interest in your product, service or business.

  • Engage the public before the show using social media. Use the hashtag #kidsfestottawa to increase awareness and broaden your reach to potential customers.

  • Connect with KIDSFEST Ottawa Facebook site, use the "share" feature to invite your friends and followers to like the event.

  • Capitalizing on your presence at a consumer show is fundamental. Remember, this is a great networking opportunity, and gaining new leads and contacts is important.

  • Share your marketing goals and objectives with KIDSFEST organizers, we can help!

During the show ...

  • Make sure your booth is attractive with professional signs.

  • In a glance, your exhibit should tell people 3 things: company name, what you do, one benefit of your product / service or company.

  • Invite people into your exhibit and engage them. Keep kids occupied & entertainment with fun activities like games, Lego, colour books, etc. so you can talk to their parents!

  • Allow enough room in your booth for visitors to come in and enjoy, as it will heighten the experience.

  • Have a contest or draw at your booth that requires the collection of customer information. This will help build up your database for future contact.

  • Stay active on social media throughout the event and encourage customers to follow/like you for another avenue of continued connection with them!

  • Be creative, original and have fun! It’s a great occasion to speak to your customers on a personal level, face-to-face.

After the show ...

  • Follow-up on all leads in a timely manner β€” make sure your company is at the top of their mind!

  • Stay active on social media and connect with as many customers as you can.

 

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